For boaters who know and love the elegance and performance of the Fairline name, this acquisition isn’t just good news—it’s a strong foundation for the brand’s future.
At Strong’s Marine, we pride ourselves on aligning with yacht brands that uphold the highest standards in quality, innovation, and customer satisfaction. That’s why we’re thrilled to share promising news from across the Atlantic that affects both our team here in New York and our extended family of Fairline yacht owners and enthusiasts.
Fairline Yachts, one of Britain’s most iconic luxury yacht builders, has officially been acquired by Bronzewood Capital, signaling a major turning point after a complicated year. For boaters who know and love the elegance and performance of the Fairline name, this acquisition isn’t just good news—it’s a strong foundation for the brand’s future.
From Turbulence to Transformation
Fairline’s journey over the past year brought about some necessary changes, prompting a period of reflection and transition. Earlier in 2025, the company entered administration—a move supported by many in the global dealer network to protect the integrity of the brand and its customers. While it was certainly a pivotal time for those of us who have proudly represented, sold, and serviced Fairline over the years, it also marked the beginning of something new. And now, with new ownership and a clear path forward, the brand is emerging stronger than ever.
This week, Bronzewood Capital finalized a deal to acquire all of Fairline’s brand assets and tooling. While the transaction does not include prior company liabilities or direct ownership of the factory property, it does retain what matters most: the Fairline name, its intellectual property, and most importantly, the Oundle manufacturing facility, which remains the beating heart of Fairline's operations.
With this deal, approximately 240 skilled boatbuilders, engineers, and craftsmen will remain employed, continuing their work at the original factory—a site long considered a cornerstone of British marine manufacturing.
Why This Matters: More Than a Business Deal
For the team at Strong’s Marine, and for yacht owners around the world, this isn’t just a corporate transition. It’s a symbol of resilience. Fairline’s legacy is one built over decades, known for fusing timeless design with advanced marine technology. It’s a brand that has earned its place alongside the best, and this new chapter ensures that tradition will carry on.
As a dealer, our primary concern has always been to protect the experience of our clients—before, during, and long after the sale. Fairline’s new ownership gives us the confidence to say to our community: the brand you know and love isn’t going anywhere. In fact, it’s about to get even better.
Meet the New Leadership: A Team That Understands Yachting
Bronzewood Capital is headed by David Buchler, a name that resonates in both the financial and marine industries. Buchler is no stranger to turnarounds—he’s built a career around them—and he brings a unique perspective as both a seasoned business leader and an avid yacht owner. His track record includes long-term investment in Ventura Yachts, which distributes yachts from the prestigious Ferretti Group in the UK and Spain.
What sets Buchler apart is his understanding of the boating lifestyle. He knows the stakes. He knows that yacht buyers expect not only performance and beauty, but confidence that the brand they choose will be around to support them for years to come. His leadership brings that assurance.
Backing him is Robin Southwell, former CEO of Airbus UK. With decades of experience in aerospace—a field with high stakes, high standards, and complex global supply chains—Southwell brings operational excellence to the table. Together, Buchler and Southwell are bringing stability, clarity, and long-term vision to Fairline.
What Does This Mean for You?
Whether you’re already a Fairline owner or considering your first yacht, this new chapter comes with real, tangible benefits:
✅ Production is Continuing—Without Interruption
Despite the company’s restructuring, Bronzewood has ensured that Fairline’s production lines remain active. That means current orders are being fulfilled, new boats are being built, and your dream yacht is still within reach. This is especially significant given how many global builders have faced delays or cancellations due to market instability. Fairline is pushing forward.
✅ Popular Models Are Still in Full Swing
Models like the Targa 40, Phantom 65, and Squadron 58 remain key pillars of Fairline’s lineup. These yachts have earned accolades for their elegant styling, performance, and innovative layouts, and there are no plans to phase them out. In fact, Bronzewood has expressed confidence in these designs as part of their strategy moving forward.
The new owners have launched a six-month strategic review, where they’ll evaluate all operations with an eye toward refining what works, retiring what doesn’t, and investing where it matters. But make no mistake—Fairline’s design DNA is here to stay.
✅ Price Adjustments Are in Effect
With the acquisition complete, Bronzewood has also announced a long-delayed 6% price adjustment that had been postponed during the uncertainty earlier this year. This move reflects the rising costs across the industry, but it also signals a return to stable pricing structures and a more transparent, sustainable approach for dealers and clients alike. Moreover, this could be the ideal moment to purchase your Fairline, as prices are currently at their lowest!
✅ Dealer Network Support is Backed and Active
Strong’s Marine and other top dealers across Europe, Asia, and the Americas have received clear signals from Fairline Holdco Limited (the new operating entity) that dealer relationships are a top priority. Communications, logistics, and support systems are being restructured for efficiency and responsiveness. That’s great news for customers who rely on us to deliver a seamless experience, whether buying new or servicing a legacy model.
A Closer Look at the Models Leading the Charge
Here at Strong’s, our clients have always gravitated toward Fairline’s unmistakable blend of European flair and seagoing capability. Here are a few standouts that remain at the heart of Fairline’s strategy:
🚤 Fairline Targa 40
This sporty express cruiser offers open-air freedom with sleek lines, powerful performance, and high-end finishes. It's a perfect option for Long Island summers, with a spacious cockpit and innovative layout that makes entertaining effortless. The Targa 40 is scheduled to arrive to the United States summer of 2025
🛥️ Squadron 58
A flybridge cruiser that blends spacious living with effortless cruising. The Squadron 58 is a hit with families and long-distance cruisers alike—ideal for exploring the Northeast in comfort and style.
🧭 Phantom 65
A bold, contemporary model with an expansive interior and luxurious styling. The Phantom 65 is ideal for serious cruisers who want to entertain in elegance.
The Road Ahead
The British marine industry has weathered its fair share of storms, and Fairline’s comeback is a powerful reminder that heritage, craftsmanship, and passion still matter. With fresh capital, experienced leadership, and a loyal dealer network, the brand has all the ingredients for a successful renewal.
We’ve seen it before: in every industry, the brands that emerge stronger after adversity are often the ones that listen to their customers, adapt thoughtfully, and never compromise on quality.
That’s exactly what we expect to see from Fairline in the months ahead.
Ready to Explore What’s Next?
Whether you’re actively shopping or simply staying informed, now is a great time to take a closer look at Fairline Yachts. With renewed support, production continuity, and Strong’s trusted team behind every sale, there’s no better moment to plan your next chapter on the water.
🔎 Explore New & Used Fairline Yachts for Sale
Browse our current inventory or connect with a Fairline specialist to find a model that matches your lifestyle, cruising goals, and design preferences.
💬 Personalized Consultations Available
Want to learn more about Fairline’s current availability, pricing, and build slots? Contact our sales team today—we’re happy to guide you every step of the way.
🔧 Expert Service & Support
As a full-service dealer, we don’t just sell yachts—we support you throughout your ownership journey. Visit our service page to learn more about our capabilities, locations, and care options for Fairline owners.
Strong’s Marine: Your Premier Fairline Dealer in New York
As a fourth-generation, family-owned business, Strong’s Marine understands that purchasing a yacht is about more than specs—it’s about trust, lifestyle, and legacy. That’s why we’re proud to stand with Fairline at this pivotal moment, and to continue offering these exceptional yachts to our clients throughout New York and the Northeast.
We invite you to discover the beauty, performance, and renewed promise of Fairline Yachts. Let’s navigate this exciting new chapter together.
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About Strong's Marine
Strong's Marine has been a family owned business since 1945. In 2013, Strong's Marine acquired the marina in Mattituck, now known as Strong's Water Club & Resort. Strong's Marine has four locations in Mattituck including the flagship location at Mattituck Bay, Strong's Yacht Center, Strong's Main Road and of course the Strong's Water Club & Resort. You can find Strong's Marine across Long Island at our numerous locations including Port Washington, Freeport, Freeport, Southampton, Mattituck, and Cutchogue.
