Effectively marketing your brokerage boat is crucial to ensure it reaches qualified buyers. Strong's Marine utilizes a diverse range of over eight platforms to promote your listing and attract potential buyers.
Brokerage at Strong's Marine
Not only is Strong's Marine your destination for new boat sales but we are your boat people for all avenues of boating. Our brokerage team researches the market, prices it to sell, and creates a fully optimized listing to maximize exposure. Our team manages the entire process from listing, surveys, captaining sea trials, management of your sales documents, you can expect a smooth listing process and a streamlined transaction.
At Strong's Marine, we understand the urgency of listing you boat, whether you are looking to upgrade to sell to upgrade to your next vessel or looking to sell your boat for good. This is why we deploy many tactics to get qualified buyers viewing and engaging with your listing.
How do we market your brokerage boat?
MLS (Multiple Listing Service) - Your boat will receive exposure beyond our website! By listing it on the MLS, your boat becomes visible to brokers nationwide. This added value allows other brokers to discover your listing and present it to their clients, enhancing the chances of a successful sale.
Boats Group
Boat Trader - We partner with Boat Trader to feature your listing on their website. These websites are hotspots for buyers looking for their next boat. Our listings on Boat Trader consistently outpace those in the market due to our continued investments in these platforms.
Yacht World - Just like Boat Trader, our listings are showcased on Yacht World, a specialized division of Boats Group catering to discerning Yacht Buyers.
Our listings on Boats Group, encompassing Boat Trader, Boats.com, and Yacht World, attract an impressive 30 million impressions and over 500,000 listing views each year!
Social Media
Facebook & Instagram - Our in house social media team consistently remains up to date on the latest trends, algorithm updates while providing engaging high quality content. Our Social media posts garner over 75,000 views in one month. Select Brokerage listings are featured in video reels, static images, stories. Strong's Marine has over 5,000 followers across their platforms.
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You Tube - Our in-house videographer captures captivating footage using a drone, providing dynamic running shots and detailed overviews of your entire vessel so your potential buyer pictures themselves on their next boat. These videos on YouTube can be easily discovered by individuals searching for this specific vessel and are also featured on your listing! Feel free to check out a recently created video showcasing the 2021 Regal 36 XO for a closer look.
Digital Marketing & Retargetting
Retargetting Campaigns - Our team harnesses the power of retargeting to reach users who have viewed your listing or shown interest in a similar boat make and model. This strategic targeting ensures that your boat is not just seen, but seen by potential buyers who are genuinely interested and qualified. These retargeting campaigns span mobile and digital platforms and present themselves in a variety of formats to best suit the buyer. Our campaigns reach over 240,000 impressions a year on our retargeting campaigns.
Google Search Ads - We leverage Google Ads to target motivated buyers actively searching for listings. Our campaigns cover a wide range of boat types and conditions, ensuring that potential buyers are matched with your listing. Our ads gain over 335,000 impressions a year!
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Our brokerage team doesn't just provide sales support; we excel in crafting intricate marketing strategies to ensure your boat reaches a broad audience. With a dedicated marketing team focused on creating innovative strategies and optimizing platforms, we seek to get the best possible results for your vessel.
Call to brokerage your boat or yacht today at 631.333.0081!
