From interest rate hikes to market recessions and the COVID-19 pandemic, Strong’s Marine has adapted to each challenge with a steady hand and a long-term view—rooted in our mission to bring families closer through the boating lifestyle.
At Strong’s Marine, navigating uncertain waters isn’t just something we talk about—it’s something we’ve done for generations. Since 1945, when Jeff's grandfather first began this journey, the Strong's family has been helping Long Island families and boaters across the Northeast enjoy life on the water. Founded officially in 1965 on the North Fork of Long Island, Strong’s Marine has grown into one of the region’s most trusted marine dealerships, with 12 locations, over 150 full-time team members, and a legacy of resilience through both economic highs and lows.
President, Jeff Strong, has seen his fair share of turbulent economic cycles since he began leading the business alongside his family in 1992. From interest rate hikes to market recessions and the COVID-19 pandemic, Strong’s Marine has adapted to each challenge with a steady hand and a long-term view—rooted in our mission to bring families closer through the boating lifestyle.
Today, we find ourselves navigating another headwind: the global conversation around tariffs and international trade. As tariffs on imported goods, including boats and boat parts, continue to shift, dealers like us are carefully watching the ripple effects on pricing, supply chains, and customer confidence. But just like every challenge before, we are approaching this one with a proactive mindset, trusted partnerships, and a deep belief in the power of boating to bring joy and peace—especially in uncertain times.
Global Brands, Local Values
Strong’s Marine is proud to represent a thoughtfully curated selection of boat brands from across the U.S. and the world. One of the crown jewels in our lineup is Fairline Yachts, a prestigious British builder known for its timeless design, refined craftsmanship, and spirited performance. These yachts offer an elevated experience for discerning boaters—and they are built in the United Kingdom, which means they are directly impacted by shifting tariffs on imported vessels.
We’re working closely with our partners at Fairline to manage this uncertainty and to protect our customers from the brunt of sudden price increases. Through constant collaboration, both teams are focused on pricing impacts and maximizing value for our boaters.
This kind of relationship-driven approach is core to who we are. Our success has always been grounded in partnerships—whether it’s with boat builders, financing institutions, or local families choosing Strong’s for their first boat or their next.
U.S. Builders and the Global Supply Chain
While Fairline is our most directly affected import brand, the truth is that nearly every boat on the market today—whether built in the U.S. or abroad—relies on a global supply chain. Even American-made boats often contain parts, systems, or materials sourced internationally.
Fortunately, most of the builders we represent—such as Grady-White, Cobalt, Regal, and Pursuit—have strong manufacturing leadership and a clear commitment to their dealer networks. While some specific components may be impacted by tariffs, they represent a small fraction of the overall build cost. Our manufacturers are taking thoughtful steps to control costs and mitigate price pressures wherever possible. They’re focused on long-term relationships and ensuring their boats remain accessible to the next generation of boaters.
Strategic Response: Resilience and Opportunity
At Strong’s, we believe challenges also bring opportunity. Tariffs and trade shifts may cause some concern, but we’re also seeing customers use this moment as motivation. For many, the desire to spend more quality time with family, to unplug from the stress of daily life, and to reconnect with nature has never been stronger. Numerous individuals and families have opted to seize the current opportunities by purchasing a boat that is readily available for immediate delivery, allowing them to stay ahead of any potential price hikes.
That’s why we’re continuing to lean into what we do best—offering exceptional service, premium products, and memorable experiences. Whether you’re storing your boat in our award-winning indoor facilities, shopping our brokerage listings, or enjoying a summer getaway at Strong’s Water Club and Marina, we’re focused on delighting our clients at every step of the journey.
We’ve seen economic cycles before, and we’ve always emerged stronger. Our ability to adapt comes not just from experience, but from our belief in boating as a lifestyle investment—one that pays dividends in memories, wellness, and family connection.
The Power of Partnerships
We’ve always believed in the strength of collaboration. Throughout the years, we’ve built longstanding relationships with key industry associations such as the Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA). Jeff Strong’s involvement as a former chair of the MRAA speaks to our deep commitment to advocacy and industry leadership.
We’re also in close, ongoing communication with our lending partners, engine manufacturers, and boat builders. These connections allow us to stay ahead of market shifts, share real-time feedback, and collectively innovate as conditions evolve.
That sense of partnership extends to our customers, too. We’re constantly communicating with our clients—answering questions, providing updates, and being fully transparent. Whether it’s a first-time buyer navigating financing or a long-time boater considering a trade-in, we make sure they have all the facts they need to make a confident decision.
Advice for Fellow Dealers
Our advice to other dealers? Keep the lines of communication wide open. Talk regularly with your team, your clients, and your vendors. Share your challenges, brainstorm solutions, and stay grounded in your purpose.
At Strong’s Marine, we’ve found that a well-informed and motivated team is our greatest asset. That’s why we invest heavily in training, support, and recognition—because happy team members lead to happy customers.
We also encourage dealers to embrace agility. Economic uncertainty can quickly shift the landscape, but that also means new opportunities can arise just as fast. Stay ready to pivot, invest in your relationships, and don’t be afraid to take bold steps when the time is right.
What About Boatbuilders?
We believe the builders we work with are fully aware of the stakes. Keeping sales strong and ensuring value for the end customer are top priorities across the board. Whether it’s rethinking pricing models, offering promotional incentives, or exploring new ways to streamline production, manufacturers are doing their part to respond to the pressures of the tariff environment.
This moment may even spark increased innovation within the U.S.—a healthy trend that could lead to new advancements in materials, propulsion, and design. In the long run, pressure can be a catalyst for creativity and growth.
Advice to Boat Buyers: Invest in the Memories
If you’re a potential boat buyer wondering if now is the right time—we understand. Headlines can be unsettling. But here’s what we know for sure: time spent on the water is one of the most rewarding investments you can make for yourself and your family.
While the markets will always rise and fall, memories made on a boat are forever. Whether it’s teaching your child to fish, watching a sunset from the flybridge, or simply cruising with friends on a summer afternoon, those experiences are priceless.
At Strong’s, we believe in the power of boating to bring calm, connection, and clarity. And in times of uncertainty, that lifestyle matters more than ever.
Looking Ahead
What comes next? We anticipate that tariff negotiations will continue over the next several months. These discussions are complex, involving global politics, economics, and industry interests. But we believe the eventual outcome will strike a fair and balanced tone—one that considers the needs of manufacturers, dealers, and consumers alike.
In the meantime, we’ll keep doing what we’ve always done: showing up for our clients, taking care of our team, and staying true to our values. We’ll continue to offer excellent service, high-quality boats, and honest advice to anyone seeking the boating lifestyle.
Ready to Start Your Journey?
Let’s talk about how boating could fit into your life this season. Whether you're just starting out or looking to upgrade, our team is here to help you make the most of every moment on the water.
Contact Strong’s Marine today at 631.791.6113 or browse our latest inventory online to find the boat that’s right for you.
